The signals are talking : why today's fringe is tomorrow's mainstream / por Amy Webb. --
By: Webb, Amy.
Material type: BookPublisher: New York : PublicAffairs, 2016Description: viii, 324 p.ISBN: 9781541788237.Subject(s): Negócios | Administração de Negócios | Planejamento Estratégico | Inovações TecnológicasItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 658.4 W3652s (Browse shelf) | Ex. 1 | Available | 2023-0141 |
Inclui bibliografia e índice.
Introduction: "Hello, are you lost?" The instructions: a futurist's playbook for every organization When cars fly: understanding the difference between trend and trendy Survive and thrive, or die: how trends affect companies Finding the fringe: seek out the unusual suspects Signals matter: uncovering hidden patterns The "Uber for X" trend: ask the right questions Is it really awesome?: know when the timing is right If this, then that: a formula for action Greetings, robot overlords: pressure-testing your strategy Reverse-engineering the future.
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